Once again, Hobby Lobby’s full-page Easter ad is being read in newspapers across the country.

This year’s ad features a crown of thorns, a hammer and nails, and a scripture from Romans 4:25 reading, “He was delivered over to death for our sins and was raised to life for our justification.”

For years, Hobby Lobby has run special messages at Christmas, Easter and on the Fourth of July. “These ads don’t include sale items or special pricing,” stated company president, Steve Green. “We just want to let people know that we love our Lord, and we love our country.”

Since 1997, these holiday messages have been placed in newspapers Hobby Lobby regularly advertises in. With the addition of social media, many more thousands of people view and share the life-giving messages.

This year’s ad is a reminder of the reason for Easter as it celebrates what millions of people around the world and throughout history have considered the most significant event in human history—the death and resurrection of Jesus Christ.

As with previous ads, Hobby Lobby partners with Need Him Ministry to invite anyone who would like to know Jesus as Lord and Savior to contact chataboutjesus.com. The ad also offers a free Bible for mobile devices at mardel.com/bible.

Click here to view or download the ad.

Click here to view a video version of the ad.

Steve Green tells the story of the company’s history of publishing these holiday ads in his book Faith in America.