Hobby Lobby’s full-page Christmas ad is appearing this week in newspapers across the country. The ad features the heading, “The Wise Seek,” with a scripture from Jeremiah 29:13, “And you will seek Me and find Me when you search for Me with all your heart.”

Since 1997, holiday messages have appeared in newspapers Hobby Lobby regularly advertises in. With the addition of social media, many more thousands of people view and share the hope-filled messages.

This year’s ad is a reminder of the true meaning of Christmas and celebrates what millions of people around the world and for centuries have considered a turning point in human history—the birth of Jesus Christ.

As with previous ads, Hobby Lobby partners with Need Him Ministry to invite anyone who would like to know Jesus as Lord and Savior to contact chataboutjesus.com. The ad also offers a free Bible for mobile devices at mardel.com/bible.

Steve Green, President of Hobby Lobby, tells the story of the company’s history of publishing holiday ads in his book Faith in America.

View or download the ad here.