Message of love in annual Easter Message

Hobby Lobby’s annual full-page Easter message is once again being read in newspapers across the country.

For years, Hobby Lobby has run holiday messages at Christmas, Easter and Independence Day. “These ads don’t include sale items or special pricing,” stated company president Steve Green. “We just want to let people know that we love our Lord, and we love our country.”

This year’s message features an image showing Jesus with his sheep and the text reads “His Love Endures Forever” with scripture from John 3:16, “For God so loved the world, that He gave his only Son, that whoever believes in Him should not perish but have eternal life.”

Since 1997, these holiday messages have been placed in newspapers Hobby Lobby regularly advertises in. With the addition of social media, many more thousands of people view and share the life-giving messages.

This year’s ad is a reminder of the reason for Easter as it celebrates what millions of people around the world and throughout history have considered the most significant event in human history–the resurrection of Jesus Christ. It also reminds us how much God loves us and that his love is available for anyone who believes in Him. 

As with previous ads, Hobby Lobby partners with Need Him Ministry to invite anyone who would like to know Jesus as Lord and Savior to contact The ad also offers a free Bible for mobile devices at

View or download the Easter ad.